Do campaigns really change behavior? : new understanding of the behavioral effects of advertising, political campaigns and health communication campaigns
Magne Haug Artikkel Engelsk
*0011380800 *008050112s2004 xx# 000 0 eng *019 $bk *100 $aHaug, Magne$uDepartment of Marketing, Norwegian School of Management BI, Sandvika ; magne.haug@bi.no$_101516800 *245 $aDo campaigns really change behavior?$bnew understanding of the behavioral effects of advertising, political campaigns and health communication campaigns *300 $aS. 277-290 *500 $aVitenskapelig artikkel *773 $tNORDICOM review : Nordic research on media & communication$gVol. 25, no. 1/2 (2004)$x1403-1108$w(NO-LaBS)553075(tnr) *999 $z500357234$anorart:500357234 ^