Linking sport team sponsorship to perceived switching cost and switching intentions

Petros Parganas ... [et al.]
Inngår i serie: Reprint / Molde University College - Specialized University in Logistics (2017:39)
Bok · Engelsk · 2017
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Brand-image communication through social media : the case of European professional football clubs

Maderer, Daniel
Inngår i serie: Reprint / Molde University College - Specialized University in Logistics (2018:70)
Bok · Engelsk · 2018
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Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros
Inngår i serie: Særtrykk = Reprint / Molde University College - Specialized University in Logistics (2017:17)
Bok · Engelsk · 2017
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Scoring goals in multiple fields : social media presence, on-field performance and commercial success in European professional football

Parganas, Petros
Inngår i serie: Særtrykk = Reprint / Molde University College - Specialized University in Logistics (2017:22)
Bok · Engelsk · 2017
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Social media strategy in professional football : the case of Liverpool FC

Parganas, Petros
Inngår i serie: Særtrykk / Høgskolen i Molde - vitenskapelig høgskole i logistikk (2015:49)
Bok · Engelsk · 2015
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"You'll never tweet alone" : managing sports brands through social media

Parganas, Petros
Inngår i serie: Reprint / Molde University College - Specialized University in Logistics (2015:69)
Engelsk · 2016
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