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*1001 $aSchoell, William F.$0(NO-TrBIB)90374250$_66688700
*24510$aMarketing :$bcontemporary concepts and practices$cWilliam F. Schoell, Joseph P. Guiltinan
*250  $a3rd ed.
*260  $aBoston$bAllyn and Bacon$c1988
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*7001 $aGuiltinan, Joseph P.$0(NO-TrBIB)90387835$_66688800
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