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*1001 $aDay, George S.$0(NO-TrBIB)90193930$_31569600
*24510$aBuyer attitudes and brand choice behavior$cGeorge S. Day
*260  $aNew York$bFree Press$cc1970
*300  $axx, 219 p.$bill.
*4901 $aGraduate School of Business dissertations series
*650 0$aBrand name products$_70757400
*650 0$aConsumers$_14646900
*650 0$aMotivation research (Marketing)$_24418000
*7102 $aColumbia University$bGraduate School of Business$0(NO-TrBIB)90533694$_91556500
*830 0$aGraduate School of Business dissertations series$_107383200
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