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*24000$aFundamentals of digital business management$_376817400
*24510$aFundamentals of digital business management$cDeodat Edward, Contributor: Glenn Hole
*250  $a1. edition
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*5050 $aIntroduction to digital business ; Business models ; E-commerce ; Macro environment of digital business ; Digital business strategy ; Digital business technology solutions ; Digital marketing ; Digital supply chain management ; Digital transformation
*520  $aFundamentals of digital business management is tailored to impart both theoretical knowledge and practical skills essential for navigating the complex world of digital business. The book identifies and explains fundamental management principles crucial for organizations undergoing digital transformation, including strategies for making the right decisions during this critical process. Reading this book will provide you with knowledge about the following: Business model innovation using digital technologies, External environmental factors that digital business managers must navigate, Crafting and implementation of digital business strategy, Application of digital solutions in business operations, Process and strategies for carrying out digital transformation. The book draws on insights from various disciplines, including information systems, marketing, economics, supply chain management, and strategic management, thus providing a holistic understanding of digital business management. It is an invaluable resource for anyone looking to gain a deep understanding of digital business management, from foundational principles to the application of advanced technologies like AI. Offering a balanced view of both the challenges and opportunities in the digital business realm, it makes an essential read for students and practitioners alike. - from book-cover
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